Responsible Consumerism

We want responsible consumption to become an everyday practice in Estonia and sustainable products to be widely available. We educate people about fair trade principles that guarantee the product to be ethical and the profits benefit the producers, workers and their communities in the developing countries. We have raised people’s awareness for being a good and conscious citizen, mobilized youth and fair trade friends to be the agents of change and worked with businesses and particularly with the retailers to make the supply chains transparent and fair. We are engaged in pan-European projects focusing on solidarity economy (Ssedas), transparent private label (Supply Chainge) and sustainable tropical fruit (Make Fruit Fair) and unite fair trade friends in Estonia.